Do you know who your user is?

Are you on an engineering team with no access to a designer?

Photo by Jessica Rockowitz on Unsplash

On an engineering team, we tend to make the assumption that there’s always a designer. In reality, I’ve found that the opposite is often the case, but this doesn’t mean you can ignore design.

We typically equate design with photoshop and assets, but it’s not about that.

It’s about connecting users to the value you can bring them whether there is a UI or not.

Photo by Franck V. on Unsplash

I’ve developed a 1-day workshop to help engineering teams with limited access to designers find their own way to create value for their users. Here’s a what recent customer had to say:

“I manage an infrastructure team with no access to a designer or product manager. As a result, it’s a challenge for the team to conceptualize building with the end-user in mind. The Hypothesis workshop helped my team see more about our user in one day, than it ever has before. This has helped us to get started with incorporating user feedback in our process.”

Do you know who your user is?

emily-morter-8xAA0f9yQnE-unsplash (1)
Photo by Emily Morter on Unsplash

Download the persona toolkit I’ve developed and start your journey to bringing your users value.

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